Proposal

The main issue i will address in this brief is the persona in which charities are viewed. I want to create a radical new style so that this charity can be seen with respect and appreciation rather than just a good deed, I am also going to use this opportunity to reach out and help silentsounds support unsigned bands, this is the charity giving them something back.

My plan for this project is to create an album which has unsigned artists music on, the album will be sent to the charities signed up (promotion for this project will go out before this to make charities aware) and the album will also be opened up to the public so that the unsigned bands can get promoted. This album should start becoming a privilege and more albums will be made with new submitted tracks, bands then see this as a must have and the charity starts to be seen in a different light.

I have broken my plan into 3 stages:

Stage 1 - Advertise to bands about this opportunity

               

Stage 2 - Album creation

Stage 3 - Brochure to charities stating what the project is about and how to sign up

Stage 3b - Advertise the created album to the public.

The albums if popular could be like the NOW thats what i call music style and each couple of months theres a new one with new music from the best unsigned artist.